TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management
SN  - 9781260092370
U1  - 658.4012 
PY  - 2019///
CY  - United States
PB  - McGraw-Hill Education
KW  - Strategic Management
KW  - Strategic planning
N1  - Includes Index; 1. Analysis. What is strategy? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- pt. 2. Formulation. Business strategy: differentiation, cost leadership, and blue oceans -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategic alliances, mergers and acquisitions -- Global strategy: competing around the world -- pt. 3. Implementation. Organizational design: structure, culture, and control -- Corporate governance and business ethics -- pt. 4. Minicases -- How to conduct a case analysis -- pt. 5. Full-length cases
ER  -