Jo, Josiah <br/><br/>
Principles and practices in marketing in the philippine setting 
Go, Josiah 
 - Quezon City  Josiah and carolina Go Foundation, Inc.  2017 
 - xiv, 491 pages:  illustration, figures:  26 cm. 
<br/><br/>index 
<br/><br/>Marketing Principles and Strategies -- Customer Relationship -- Market Opportunity Analysis and Consumer Analysis -- Developing the Marketing mix -- Managing the Marketing Effort -- Marketing plan  
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789710596058 
<br/><br/><label>Dewey Class. No.: </label>658.8  / G573