TY  - BOOK
AU  - Jo, Josiah
AU  - Go, Josiah
TI  - Principles and practices in marketing in the philippine setting
SN  - 9789710596058
U1  - 658.8 
PY  - 2017///
CY  - Quezon City
PB  - Josiah and carolina Go Foundation, Inc.
N1  - index; Marketing Principles and Strategies -- Customer Relationship -- Market Opportunity Analysis and Consumer Analysis -- Developing the Marketing mix -- Managing the Marketing Effort -- Marketing plan
ER  -