Kotler, Philip, <br/><br/>
Principles of marketing / 
by Philip Kotler, Gary Armstrong. 
 - Fourteenth edition. 
 - Singapore :  Pearson Education South Asia Pte Ltd.,  2011. 
 - 136 pages :  illustrations, tables, charts, figures ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789810696429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K79