TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9789810696429
U1  - 658.8 
PY  - 2011///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Principles management
N1  - Includes bibliographical references and index
ER  -