Lovelock, Christopher H., <br/><br/>
Services marketing :  people, technology, strategy / 
by Christopher Lovelock , Jochen Wirtz. 
 - Sixth edition. 
 - Singapore :  Pearson Education South Asia Pte Ltd.,  2007. 
 - 1 volume (various pagings):  colored illustrations, tables ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789810698959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service markets.<br/>Building the Service Model.<br/>Managing the Customer Interface.
<br/><br/><label>Dewey Class. No.: </label>658.8  / L94