TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9789810698959
U1  - 658.8 
PY  - 2007///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Service markets
KW  - Building the Service Model
KW  - Managing the Customer Interface
N1  - Includes index
ER  -