Iacobucci, Dawn, <br/><br/>
Marketing management / 
Dawn Lacobucci. 
 - Philippine Edition. 
 - Singapore :  Cengage Learning Asia Pte Ltd.,  2016. 
 - xiii, 335 pages :  colored illustrations, tables ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Part 1: Marketing management 1 -- Part 2: Product positioning 89 -- Part 3: Positioning via price, place and promotion 144 -- Part 4: Positioning: assessment through the customer lens 250 -- Part 5: Capstone 288 -- Endnotes 323 -- Index 326 
<br/><br/> .This book is intended to be practical. The writing is very no-nonsense. This book is relatively short, also intentionally, to further heighten its utility... -- Preface 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789814716239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / L11