TY  - BOOK
AU  - Iacobucci,Dawn
TI  - Marketing management
SN  - 9789814716239
U1  - 658.8 
PY  - 2016///
CY  - Singapore
PB  - Cengage Learning Asia Pte Ltd.
KW  - Marketing management
N1  - Includes index; Part 1: Marketing management 1 -- Part 2: Product positioning 89 -- Part 3: Positioning via price, place and promotion 144 -- Part 4: Positioning: assessment through the customer lens 250 -- Part 5: Capstone 288 -- Endnotes 323 -- Index 326
N2  - .This book is intended to be practical. The writing is very no-nonsense. This book is relatively short, also intentionally, to further heighten its utility... -- Preface
ER  -