Fundamentals of marketing for senior high school
Ruby A. Mutya A.
- Intramuros, Manila ; Unlimited Books Library Services & Publishing Inc. 2022
- xiv, 319 pages : illustration, figures : 26 cm.
includes bibliography
Introduction of marketing system -- Marketing mix element 1: product -- Marketing mix element 2:price -- Marketing mix element 3: distribution -- Marketing mix element 4: promotions -- Consumer education and consumers cooperative -- Strategic marketing fundamentals -- Global and social marketing --