Mutya, Ruby A.

Fundamentals of marketing for senior high school Ruby A. Mutya A. - Intramuros, Manila ; Unlimited Books Library Services & Publishing Inc. 2022 - xiv, 319 pages : illustration, figures : 26 cm.

includes bibliography

Introduction of marketing system -- Marketing mix element 1: product -- Marketing mix element 2:price -- Marketing mix element 3: distribution -- Marketing mix element 4: promotions -- Consumer education and consumers cooperative -- Strategic marketing fundamentals -- Global and social marketing --


English

9786214271085


Marketing

658.8 / M993