Salvador, Samuel M.,

Principles of marketing / Samuel M. Salvador, Ellinor Fua-Geronimo. - [Place of publication not identified] : Allen Adrian Books, 2009. - xiii, 219 pages : tables ; 23 cm.

For the First time in human history. the worlds wealthiest owns only a knowledge. Thus, the primary resources in the knowledge-based economy are knowledge and the people that apply it.,

9789710552016


Marketing process.
Marketing environment.
Product policy.

658.8 / S3