TY  - BOOK
AU  - Salvador,Samuel M.
AU  - Fua-Geronimo,Ellinor
TI  - Principles of marketing
SN  - 9789710552016
U1  - 658.8 
PY  - 2009///
CY  - [Place of publication not identified]
PB  - Allen Adrian Books
KW  - Marketing process
KW  - Marketing environment
KW  - Product policy
N2  - For the First time in human history. the worlds wealthiest owns only a knowledge. Thus, the primary resources in the knowledge-based economy are knowledge and the people that apply it.,
ER  -