Serrano, Angelita C. <br/><br/>
Business-to-business marketing 
Angelita C. Serrano 
 - Intramuros, Manila ;  Unlimited Books Library Services & Publishing, Inc.  2022 
 - x, 194 pages :  illustration :  26 cm. 
<br/><br/>includes bibliographic reference 
<br/><br/>The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market --Organizational buying -- Organizational selling --Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in b2b marketing -- 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978621427121-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / Se487