TY  - BOOK
AU  - Serrano, Angelita C.
AU  - Serrano, Angelita C.
TI  - Business-to-business marketing
SN  - 978621427121-4
U1  - 658.8 
PY  - 2022///
CY  - Intramuros, Manila
PB  - Unlimited Books Library Services & Publishing, Inc.
KW  - Marketing
N1  - includes bibliographic reference; The nature of the business-to-business market -- Segmentation, targeting and positioning in business marketing -- Marketing mix in the business market --Organizational buying -- Organizational selling --Business to business service delivery -- Business sourcing and outsourcing -- Emerging trends and issues in b2b marketing --
ER  -