Pierson, Frank, <br/><br/>
Correlation and measurement in marketing research / 
Frank Pierson. 
 - New Delhi, India :  Horizon Press,  2019. 
 - viii, 279 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789387985100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Correlational Analysis--Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / P624c