TY  - BOOK
AU  - Sethna,Zubin
AU  - Blythe,Jim
TI  - Consumer behaviour
SN  - 9781473919136
U1  - 658.8342 
PY  - 2016///
CY  - London
PB  - SAGE Publications Ltd
KW  - Consumer behavior and Marketing Mix
N1  - Includes bibliographical references and index; Part I Consumer behaviour in Context 1 -- Part II Consumers as Individuals (the psychological issues) 185 -- Part III Consumers as Social Actors (the sociological issues) 375
N2  - Especially in recent years , what happens after the purchase has been made has become increasingly important
ER  -