Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J.Paul Peter, James H. Donnelly, Jr. 
 - Fifteenth Edition. 
 - New York, NY :  McGraw-Hill Education,  2019. 
 - xiv, 270 pages :  illustrations, tables, figures ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781260287257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Segmentation.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P4781