TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James JrH.
TI  - A preface to marketing management
SN  - 9781260287257
U1  - 658.8 
PY  - 2019///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Market Segmentation
N1  - Includes index
ER  -