Hair, Joseph Jr. F., <br/><br/>
Essentials of marketing research / 
Joseph F. Hair Jr., Mary Wolfinbarger [and two others]. 
 - Third Edition. 
 - New York :  McGraw-Hill Education,  2014. 
 - xviii, 414 pages :  illustrations, tables ,graphs ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/> Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business. 
<br/><br/><label>ISBN: </label>9789814626347 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research and Marketing Mix.
<br/><br/><label>Dewey Class. No.: </label>658.83  / H153