TY  - BOOK
AU  - Hair,Joseph JrF.
AU  - Celsi,Mary W.
AU  - Ortinau,David J.
AU  - Bush,Robert P.
TI  - Essentials of marketing research
SN  - 9789814626347
U1  - 658.83 
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Education
KW  - Marketing Research and Marketing Mix
N1  - Includes index
N2  - Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business
ER  -