Shimp, Terence A., <br/><br/>
Integrated marketing communications in advertising and promotion / 
by Terence A. Shimp. 
 - Seventh edition. 
 - Singapore :  Thomson South Western,  2007. 
 - xx, 629 pages :  illustrations, tables, figures ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This chapter covered two major topics : marketing public relations and sponsor-ship marketing.  
<br/><br/><label>ISBN: </label>9789814221368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication marketing.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.82  / S556i