Kotobe, Masaaki, <br/><br/>
Global marketing management / 
by Masaaki Kotobe, Kristiaan Helsen. 
 - Eighth edition. 
 - Hoboken, New Jersey :  John Wiley & Sons Inc.,  2022. 
 - xxxii, 698 pages :  illustrations, tables, charts ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/> These days most companies recognize that sustainability is here to stay. Being a responsible citizen means that the firm should pay attention to other stakeholders besides its shareholders. 
<br/><br/><label>ISBN: </label>9781119667186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization Imperative.<br/>Economic Environment.
<br/><br/><label>Dewey Class. No.: </label>658.848  / K87g