Cateora, Philip R., <br/><br/>
International marketing / 
by Philip R. Cateora , John L. Graham. 
 - Thirteenth edition.  
 - United States :  McGraw-Hill Education,  2007. 
 - xxxii, 702 pages :  illustrations, tables, graphs, maps ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071264617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing.
<br/><br/><label>Dewey Class. No.: </label>658.848  / C28