Lusch, Robert F.,

Retailing : an introduction / Robert F.Lusch, Patrick M.Dunne, James R.Carver. - Eighth edition. - Singapore : Cengage Learning Asia Pte Ltd, 2015. - xxxi, 683pages : illustrations, tables, charts ; 25 cm.

Includes index.

The logic or mindset for thinking about retail enterprises can be transformative and if a retailer is to survive over the long -run it most at some point be transformative.

9789814633949


Market Selection and Location Analysis.

659.1 / L96