Retailing : an introduction /
Robert F.Lusch, Patrick M.Dunne, James R.Carver.
- Eighth edition.
- Singapore : Cengage Learning Asia Pte Ltd, 2015.
- xxxi, 683pages : illustrations, tables, charts ; 25 cm.
Includes index.
The logic or mindset for thinking about retail enterprises can be transformative and if a retailer is to survive over the long -run it most at some point be transformative.