Arens, William F., <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - Ninth edition. 
 - Boston :  McGraw-Hill/Irwin,  2004. 
 - xlii, 617, [62] pages :  illustrations (some colored) ;  28 cm. +  1 CD-ROM (4 3/4 inches) 
<br/><br/> Includes index. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0071248757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / A3