Alminar-Mutya, Ruby F., <br/><br/>
Advertising principles :  marketing communications approach / 
Ruby F. Alminar-Mutya. 
 - Mandaluyong City, Philippines:  National Book Store,  2007. 
 - 159 pages :  illustrations ;  23 cm. 
<br/><br/><label>ISBN: </label>9710868683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Media : Broadcast.
<br/><br/><label>Dewey Class. No.: </label>659.1  / M98