Ni, Lan, <br/><br/>
Intercultural public relations :  theories for managing relationships and conflicts with strategic publics / 
by Lan Ni, Qi Wang and Bey-Ling Sha. 
 - viii, 329 pages :  tables, figures ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity -- Social media -- Conclusions. 
<br/><br/><label>ISBN: </label>9781138189225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theoritical Foundations.<br/>Intercultural Public Relations at Various Levels.
<br/><br/><label>Dewey Class. No.: </label>659.2  / N5771