TY  - BOOK
AU  - Ni,Lan
AU  - Wang,Qi
AU  - Sha,Bey-Ling
TI  - Intercultural public relations: theories for managing relationships and conflicts with strategic publics 
SN  - 9781138189225
U1  - 659.2 
PY  - 2018///
CY  - New York, London
PB  - Routledge, Taylor & Francis Group
KW  - Theoritical Foundations
KW  - Intercultural Public Relations at Various Levels
N1  - Includes index; Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity -- Social media -- Conclusions
ER  -