Moriarty, Sandra, <br/><br/>
Advertising principles & practice / 
by Sandra Moriarty, Nancy Mitchell, Williams Wells. 
 - Eighth edition. 
 - Singapore :  Pearson Education South Asia Pte Ltd.,  2010. 
 - 685 pages :  illustrations, tables, figures, charts ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789810697518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Development of advertising.<br/>Current developments.<br/>Segmenting and targeting.
<br/><br/><label>Dewey Class. No.: </label>659.1  / M83