TY  - BOOK
AU  - Moriarty,Sandra
AU  - Mitchell,Nancy
AU  - Wells,Williams
TI  - Advertising principles & practice
SN  - 9789810697518
U1  - 659.1 
PY  - 2010///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Development of advertising
KW  - Current developments
KW  - Segmenting and targeting
N1  - Includes index
ER  -