Surmanek, Jim, <br/><br/>
Advertising media A to Z :  the definitive resource for media planning, buying, and research / 
James Surmanek. 
 - New York :  McGraw-Hill,  2004. 
 - 337 pages :  23 cm. 
<br/><br/><label>ISBN: </label>0071422145  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--Dictionaries.
<br/><br/><label>Dewey Class. No.: </label>659.1  / S1