O'Guinn, Thomas C., <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - Fifth edition. 
 - Mason, USA :  South-Western Cengage Learning,  2009. 
 - xlii, 726 pages :  colored illustrations, tables, graphs ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/> Public relations focuses on communication that can foster good will between a firm and constituent groups such as customers, stockholders, employees ,government entitles, and the general public. 
<br/><br/><label>ISBN: </label>9780324568677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Research.<br/>Media and Support Organizations.<br/>Integrated Brand Promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1  / O9