TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 9780324568677
U1  - 659.1 
PY  - 2009///
CY  - Mason, USA
PB  - South-Western Cengage Learning
KW  - Advertising Research
KW  - Media and Support Organizations
KW  - Integrated Brand Promotion
N1  - Includes index
N2  - Public relations focuses on communication that can foster good will between a firm and constituent groups such as customers, stockholders, employees ,government entitles, and the general public
ER  -