Gupta, Sudhir, <br/><br/>
Marketing management / 
Sudhir Gupta. 
 - First Edition. 
 - New Delhi, India :  Centrum Press,  2011. 
 - vii, 328 pages :  diagrams, charts ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789380921433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Environment.<br/>Marketing Planning and Strategy.
<br/><br/><label>Dewey Class. No.: </label>658.913  / G93