TY  - BOOK
AU  - Gupta,Sudhir
TI  - Marketing management
SN  - 9789380921433
U1  - 658.913 
PY  - 2011///
CY  - New Delhi, India
PB  - Centrum Press
KW  - Marketing Environment
KW  - Marketing Planning and Strategy
N1  - Includes index
ER  -