TY  - BOOK
AU  - Goldblatt,Joe Jeff
TI  - Special events: a new generation and the next frontier 
T2  - The Wiley event management series
SN  - 9780470449875 (hbk. : alk. paper)
U1  - 394.2 22
PY  - 2011///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Special events
KW  - Management
N1  - Includes bibliographical references (p.515-534) and index
N2  - "This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes."--Provided by publisher; "This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners"--Provided by publisher
UR  - http://catalogimages.wiley.com/images/db/jimages/9780470449875.jpg
ER  -