Mould, Jaquelyn,

The big data-driven business / Jaquelyn Mould. - United States of America : AcademiQ Infomedia LLC, 2022. - 228 pages : color illustrations, tables ; 23 cm.

Includes glossary and index.

9781645341437 (hardcover)

2014044832


Internet marketing.
Business communication.
Online social networks.
Consumer behavior.
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Consumer Behavior.

005.7 / M926b