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Customer relationship management : concepts and technologies / Francis Buttle, Stan Maklan.

By:

Buttle, Francis [author.]

Contributor(s):

Maklan, Stan [author.]

Material type: Text

TextPublication details: London : Routledge, 2015.Edition: Third editionDescription: xxv, 400 pages : colored illustrations, tables, figures ; 24 cmISBN:

9781138789838

Subject(s):

Customer relations -- Management

DDC classification:

658.812 B85 23

Summary: In this chapter you have read about the links between CRM and customer experience. We defined customer experience as the cognitive and affective outcome of the customer's exposure to, or interaction with, a company's people, processes, technologies,products,services and other outputs.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	Circulation	658.812 B85 2015 (Browse shelf(Opens below))	1-1	Available		62391

Includes bibliographical references and index.

In this chapter you have read about the links between CRM and customer experience. We defined customer experience as the cognitive and affective outcome of the customer's exposure to, or interaction with, a company's people, processes, technologies,products,services and other outputs.

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Customer relationship management : concepts and technologies / Francis Buttle, Stan Maklan.