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Basic marketing : A global-managerial approach / William D. Perrault, Jr., E. Jerome McCarthy.

By:

Perreault, Jr. William D [author.]

Contributor(s):

E. Jerome McCarthy [author.]

Material type: Text

TextPublication details: New York : McGraw-Hill, 2005Edition: Fifteenth editionDescription: xli, 793 pages : illustrations, figures, tables ; 26 cmISBN:

0071246363

Subject(s):

Basic marketing
Manegerial Approach

DDC classification:

658.8 P41

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Graduate Library Graduate School Library	Circulation	Circ. 658.8 P41 2005 (Browse shelf(Opens below))	1	Available		54930

Includes bibliographical references and index.

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Basic marketing : A global-managerial approach / William D. Perrault, Jr., E. Jerome McCarthy.