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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By:

Cateora, Philip R [author.]

Contributor(s):

Gilly, Mary C [author.]
Graham, John L [author.]

Material type: Text

TextPublication details: New York : McGraw Hill Education, 2015.Edition: Sixteenth editionDescription: xxxiii, 638 pages : illustrations, charts, graphs ; 26 cmISBN:

9789814646086

Subject(s):

Marketing research

DDC classification:

658.848 C359

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library	Circulation	658.848 C359 2015 (Browse shelf(Opens below))	1-1	Available		61384

Includes index.

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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.