includes bibliographic and index.

The economic problem 2 -- Economic theory 8 -- Opportunity cost and choice 18 -- Economic questions and economic systems 25 -- The demand curve 42 -- Elasticity of demand 51 -- Changes in demand 60 -- The supply curve 67 -- Shifts of the supply curve 76 -- Price, quantity, and market equilibrium 82 -- Shifts of demand and supply curves 88 -- Market efficiency and the gains from exchange 96 -- Comparative advantage and specialization 104 -- Resources markets 110 -- Wage determination 119 -- Foreign trade, foreign aid, and economic development 127 -- Foreign exchange rates 135 -- Consumers choice 142 -- Investing 148 -- Public goods and taxation 158-- Perfect competition and monopoly 184 -- monopolistic competition and oligopoly 195 -- Enhancing economic utility 202 -- Planning a marketing strategy 206 -- Focusing on market segments 215 -- Understanding consumers and competitors 221 -- The varied role of marketing 228 -- entrepreneurs 234 -- Business needs marketing 241 -- The selling process and sales support 249 -- Benefits of trade 258 -- Trade restrictions and free-trade agreements 266 -- Sole proprietorships and partnerships 272 -- Corporations and other organizations 279 -- Economics of public choice 298 -- Poverty 305 -- The evolution of fiscal policy 312 -- Living standards and labor productivity growth 321 -- Unemployment 327

English