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Fundamentals of marketing : for senior high school Mutya-Alminar, Ruby F.

By: Material type: TextTextPublication details: Manila Unlimited Books Library Services & Publishing Inc., 2022Description: xiv, 319 pages figures, tables 25.3 cmSubject(s): DDC classification:
  • 658.8  M993f
Contents:
Introduction to marketing system -- Marketing mix element 1: Product -- Marketing mix element 2: Price -- Marketing mix element 3: Place of distribution -- Marketing mix element 4: Promotions : Consumer education and consumers cooperative --Strategic marketing fundamentals -- Global and social marketing 
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Includes bibliographical references

Introduction to marketing system -- Marketing mix element 1: Product -- Marketing mix element 2: Price -- Marketing mix element 3: Place of distribution -- Marketing mix element 4: Promotions : Consumer education and consumers cooperative --Strategic marketing fundamentals -- Global and social marketing 

English

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