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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen [and two others].

By:

O'Guinn, Thomas C [author.]

Contributor(s):

Material type: Text

TextPublication details: Boston, USA : Cengage Learning,Inc., 2019.Edition: Eighth editionDescription: xxiii, 425 pages : colored illustrations, tables, graphs ; 28 cmISBN:

9781337110211

Subject(s):

DDC classification:

659.1 O357

Summary: Public relations focuses on communication that can foster good will between a firm and constituent groups such as customers, stockholders, employees ,government entitles, and the general public.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	College Library College Library	Circulation	659.1 O357 2019 (Browse shelf(Opens below))	1-1	Available		63552

Includes index.

Public relations focuses on communication that can foster good will between a firm and constituent groups such as customers, stockholders, employees ,government entitles, and the general public.

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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen [and two others].