Includes bibliographical references.

Part I: Government and corporate social responsibility (GCSR) 1 -- Chapter 1: Straight public policy vision for corporate social responsibility 2 -- Chapter 2: GCSR: context aim and perspectives 29 -- Chapter 3: Integration of public policies on corporate social responsibility 49 -- Chapter 4: The corporate image: an expression of changing responsibilities 83 -- Part II: Ethics and corporate social responsibility for business in global businessplace 115 -- Chapter 5: Ethics and corporate social responsibility for business 116 -- Chapter 6: The global businessplace as a field of applied ethics 141 -- Part III: Good governance 157 -- Chapter 7: What is good governance 158 -- Chapter 8: Organization's culture and values 195 -- Chapter 9: Organization's vision, values and mission 215 -- Chapter 10: Articulating the vision, mission and values 245 -- Chapter 11: The power of vision, purpose and mission statements 263 -- Chapter 12: Leadership effectiveness 287

"This book was written to inform and stimulate thinking on issues of ethics and social responsibility encountered in business. The material covered is intended to prepare students to recognize and manage ethical and social responsibility issues as they arise, and to help them formulate their own standards of integrity and professionalism..." -- Introduction