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1.
Integrated marketing communications in advertising and promotion / by Terence A. Shimp. by
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Thomson South Western, 2007
Availability: Items available for loan: College Library (1)Call number: CIR 658.82 S556i 2007.

2.
Advertising and promotion/ An integrated marketing communications perspective/ George E. Belch, Michael A. Belch by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, 2001
Availability: Items available for loan: Graduate Library (1)Call number: CIR 659.1 B41 2001.

3.
Advertising management / Stella Stephenson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york ; Larsen and keller education 2023
Availability: Items available for loan: College Library (1)Call number: 659.1 St839 2023.

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