Essentials of business research methods / Joe Hair, [and four others].
Material type:
- text
- unmediated
- volume
- 9780765646132
- 650.072/1 23 H1
Includes bibliographical references and index.
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
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