000			02096nam a22002177a 4500
003			USANT
005			20250618092713.0
008			241119b |||||||| |||| 00| 0 eng d
020			_a9789719654483
040			_aUSANT _beng _cUSANT _erda
082	0	4	_a338.04 _bA252c
100	1		_aAgustin-Acierto, Marife, _eauthor.
245	1	0	_aEntrepreneurship / _cMarife Agustin-Acierto.
260		1	_aManila : _bUnlimited Books Library Services & Publishing Inc., _c2017.
300			_axvi, 492 pages : _btables ; _c26 cm.
504			_aIncludes bibliographical references.
505	0		_aRelevance of the course -- Key concepts and common competencies -- Core competencies in entrepreneurship -- Job opportunities -- Developing a business plan -- identify the market problem -- Techniques on seeking, screening, and seizing opportunities -- Market need analysis -- Product: its nature and sustainability -- Viability, profitability, and customer requirements -- Best product for market need -- Recognize and understand the market -- Selling proposition and value proposition -- Target market -- Customer requirements -- Market size -- Validate customer-related concerns -- Focused group discussion (FGD) -- Survey -- Importance of marketing mix in the development of marketing strategy -- Marketing mix (7Ps) -- Product -- Place -- Price -- Promotion -- People -- Packaging -- Positioning -- Brand name -- Demonstrate understanding of the 4Ms of operations -- 4Ms (manpower, machine, method, materials) -- Product description -- Prototype of the product -- Testing of product prototype -- Service description of the product -- Raw materials -- Value/supply chain -- Recruitment -- Business model -- Revenues -- Costs -- Profits -- Financial statements -- Business implementation -- Business plan -- Business operation -- Product -- Business records -- Bookkeeping -- Financial statements -- Income statement and balance sheet -- Profit or loss -- Overall report -- Appendices
546			_aEnglish
650		0	_aEntrepreneurship.
942			_2ddc _cBK _h338.04 _iA252c _kCIR _m2017 _n0
999			_c12339 _d12338