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020 _a9710412402
040 _aUSANT
_beng
_cUSANT
_erda
082 0 4 _a658.8
_bG21
100 1 _aGarrovillas, Eduardo P.,
_eauthor.
245 1 _aOut-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners /
_cEduardo P. Garrovillas.
260 1 _aMandaluyong City, Philippines :
_bBooks Atbp. Publishing Corp.,
_c2013.
300 _axxvi, 257 pages :
_btables, figures ;
_c22 cm.
504 _aIncludes bibliographical references and index.
546 _aEnglish
942 _2ddc
_cBK
_h658.8
_iG21
_kCIRC
_m2013
_n0
999 _c13821
_d13820