| 000 | 00815nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | USANT | ||
| 005 | 20240731085655.0 | ||
| 008 | 240625b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781138912908 | ||
| 040 |
_aUSANT _beng _cUSANT _erda |
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| 082 |
_a910.688 _bP635 |
||
| 100 | 1 |
_aPike, Steven, _eauthor. |
|
| 245 | 1 | 0 |
_aDestination marketing : _bessentials / _cSteven Pike. |
| 250 | _aSecond edition. | ||
| 260 |
_aNew York : _bRoutledge, _c2016. |
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| 300 |
_aix, 344 pages : _btables, figures ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aOne of the most challenging, but least reported , aspects of destination marketing is that of measuring DMO performance. | ||
| 650 |
_aTourism _xMarketing. |
||
| 942 |
_2ddc _cBK _h910.688 _iP635 _kCIRC _m2016 _n0 |
||
| 999 |
_c1535 _d1535 |
||