| 000 | 00900nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | USANT | ||
| 005 | 20250404162617.0 | ||
| 008 | 250404b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781641721974 | ||
| 040 |
_aUSANT _beng _cUSANT _erda |
||
| 082 | 0 | 4 |
_a659.11 _bSt839 |
| 100 |
_aStephenson, Stella., _eauthor |
||
| 245 | 1 | 0 |
_aAdvertising management / _cStella Stephenson |
| 260 |
_aNew york ; _bLarsen and keller education _c2023 |
||
| 300 |
_avii, 248 pages _bcolored llustration, figures ; _c26cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 546 | _aEnglish | ||
| 650 |
_aAdvertising _xmanagement |
||
| 650 | _aAdvertising | ||
| 650 | _aIndustrial publicity | ||
| 650 | _aSales promotion | ||
| 650 | _aBranding (marketing) | ||
| 650 | _aCommunication in marketing | ||
| 700 | _astephenson | ||
| 942 |
_2ddc _cBK _h659.1 _iSt839 _kCIRC _m2023 _n0 |
||
| 999 |
_c17171 _d17170 |
||